The wealth of a nation
is its perceived value.
PR Africa International was established to initiate, execute and handle public and media relations for private and public sector organisations across Africa, on the premise that how a country is understood abroad is an economic asset, not a vanity one.
Persuade, translate, transform, inform.
We are one of the leading integrated marketing communications companies in Nigeria, established to initiate, execute and handle public and media relations for private and public sector organisations across Africa.
We recognise that the wealth of modern nations is fast emerging as their perceived value. That is why the power to persuade, translate, transform, inform, inspire and educate sits at the centre of how we work, and why our record runs from trade exhibitions at the Barbican to arrivals halls at Heathrow Airport and OR Tambo.
We are committed to providing clients with state-of-the-art expertise in our business processes and innovative activities that directly support the management of their public image and corporate aspiration.
- Years operatingsince the first Made-in-Nigeria Exhibition, London 1999
- 25+
- Delegates co-ordinatedICASA 2005, from 16 countries over 5 days
- 8,000
- Heathrow Express panelsNigeria @ 50 campaign, 2010
- 30
- International partner firmsLondon and New York
- 2
The people you will actually be working with.
Prince Dapo Adelegan
President & Chief Executive Officer
Named by the Federal Ministry of Information and Communications as leading the team behind the Nigeria @ 50 placement at Heathrow Express.
Read full profile
Toba Benjamin Adelegan
Executive Director
Fajobi Comfort Oreoluwa
Head, Client Services
Delivered work, and the partners behind it.
- Nigeria
- United Kingdom
- South Africa
- United States
One proposition delivered by all three companies in the group: a Nigerian brand made visible to an international audience at the point it lands.
Airport and outdoor placement in London and Johannesburg, bought and held as a standing programme rather than assembled campaign by campaign. The Federal Republic of Nigeria and GTBank were the first two clients on it, and it has since run for clients in the UK, South Africa and Dubai.
- PRAfrica InternationalPublic relations, country branding and trade promotion
- Celtron Nigeria LimitedOutdoor media, production and installation
- MediaStarMedia planning, buying and monitoring
Work is delivered in-market from Lagos. Our reach into London and New York runs through standing international partners:
- Pielle Consulting Ltd292 Vauxhall Bridge Road, Westminster, London
- Feintuch Communications245 Park Avenue, New York
Tell us what you’re launching.
Send a brief and we’ll come back within two working days with an honest read, including whether we’re the right team for it.