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PR Africa International
Integrated Marketing Communications · Africa

Selling Africa to the world.

PR Africa International handles country branding, trade and investment promotion, public relations and advocacy for public and private sector organisations, from Lagos to Heathrow to OR Tambo.

Years operatingsince the first Made-in-Nigeria Exhibition, London 1999
25+
Delegates co-ordinatedICASA 2005, from 16 countries over 5 days
8,000
Heathrow Express panelsNigeria @ 50 campaign, 2010
30
International partner firmsLondon and New York
2

Governments, institutions and brands we have worked for

  • Federal Republic of NigeriaGovernment
  • Nigerian Export Promotion CouncilTrade
  • Nigerian Investment Promotion CommissionInvestment
  • NEPAD SecretariatMultilateral
  • UNESCOMultilateral
  • Central Bank of NigeriaFinancial policy
  • Federal Ministry of InformationGovernment
  • Education Trust FundEducation
  • ICASAPublic health
  • GTBank PlcBanking
  • First Bank of NigeriaBanking
  • United Bank for Africa PlcBanking
  • Fidelity Bank PlcBanking
  • Zenith BankBanking
  • Nova BankBanking
  • The Alternative BankNon-interest banking
  • GreenwichMerchant banking
  • VetivaInvestment banking
  • CustodianInsurance
  • Mixta AfricaReal estate
  • UPDCReal estate
  • Alaro CityUrban development
  • Lekki Worldwide InvestmentsFree zone development
  • Nigerian Institute of International AffairsPolicy research
  • Imagine AfricaMedia
Selected work

Campaigns that
moved a number.

The Nigeria — Good People, Great Nation panel lit above the Heathrow Express platform at Heathrow.
Federal Republic of NigeriaNation branding2010

Nigeria at fifty, on the way in from Heathrow

Thirty panels at Heathrow Express station carrying the Nigeria @ 50 campaign to every passenger travelling into central London.

Panels at Heathrow Express station
30
Independence anniversary campaign
50th
View case study
GTBank’s “Proudly African, Truly International” fascia running the width of the arrivals concourse at OR Tambo, Johannesburg.
Pan-African banking groupBanking2010

An African bank, met at the arrivals gate

Airport domination across Heathrow and OR Tambo, positioning a Nigerian bank as an international one at the point where the audience lands.

International hub airports
2
Arrival, departure and roadside sites
5+
View case study
Fidelity Bank *770# gantry billboard above queuing traffic on a Lagos expressway.
Nigerian commercial bankBanking2017

Buying the outdoor, then checking it was there

Appointed oversight agency for a bank's national outdoor media, responsible not just for the buy but for verifying it ran.

Formats: unipole, gantry, bus shelter
3
View case study
What we do

Attention you buy,
standing you earn.

Most mandates need both, a placement that puts you in front of the right audience, and the press and advocacy that make you worth finding there. We run them out of the same room.

01

Branding & Media

Bought visibility, country branding, airport and outdoor placement, and the sponsors who fund it.

  • Country Branding & Marketing

    Positioning a nation to an international audience, the campaign, the placement and the government relations that make both possible.

    • Nation brand platforms
    • International placement
    • Sponsor recruitment
    • Government liaison
  • Global Outdoor & Airport Media

    Buying and holding high-value out-of-home sites in international hubs, Heathrow Airport, OR Tambo, and on the corridors that matter at home.

    • Airport terminal placement
    • Buying and negotiation
    • Production and installation
    • Monitoring and verification
  • Sponsorship Drive & Marketing

    Finding the commercial partner who will fund the platform, and structuring the relationship so both sides get what they came for.

    • Sponsor identification
    • Proposition and pricing
    • Negotiation
    • Activation and reporting
02

Communications

Earned standing, press, advocacy, trade promotion and the conferences that convene the room.

  • Public Relations

    Media publicity and press management for organisations whose reputation is decided by people they will never meet.

    • Media relations
    • Press office
    • Publicity campaigns
    • Stakeholder forums
  • Trade & Investment Promotion

    Putting exporters in front of buyers and investors in front of opportunity, exhibitions, forums and the federal partnerships behind them.

    • Trade exhibitions
    • Investment forums
    • Exhibitor recruitment
    • Bilateral programmes
  • Political Advocacy & Lobby

    Making a case to the institutions that decide, and knowing which ones actually do.

    • Advocacy strategy
    • Institutional relations
    • Endorsement and support
    • Position papers
  • Conference & Event Management

    Multi-day conferences and exhibitions run end to end, delegates, venues, volunteers, accreditation and press.

    • Programme co-ordination
    • Delegate and accommodation logistics
    • Volunteer management
    • Exhibition production
Prince Dapo Adelegan photo
Leadership

Prince Dapo Adelegan

President & Chief Executive Officer

A marketer and public relations consultant whose work has put Nigerian brands, and Nigeria itself, in front of international audiences for close to four decades.

  • 14th President & Chairman of Council, Nigeria British Chamber of Commerce
  • Founded Lekki Sunsplash, 1988
  • Led the Nigeria @ 50 placement on the Heathrow Express, 2010
Full profile
Masterclass with Dapo Adelegan flyer, listing the four modules of The 21st Century Life programme.
The 21st Century Life

Masterclass with Dapo Adelegan

A one-day masterclass on what has actually changed about doing business this century, and what survives it. Built around a working session rather than a lecture, and closing with a bespoke advisory clinic on the delegate's own business.

See the curriculum

I wish to register my appreciation for the patriotic spirit that has prompted your organisation's proactive initiative in projecting and marketing Nigeria in the best possible light to the international community. Your laudable effort at contributing to the growth and development of our nation is one which I have no hesitation in endorsing.

Olusegun ObasanjoPresident, Federal Republic of NigeriaLetter of endorsement, 2004
  • It is our belief that these initiatives will go a long way towards enhancing our efforts in promoting investments in Africa and among the Nigerian business fraternity. We hereby convey to you the support and endorsement of the NEPAD Secretariat to your proposed events.

    Prof. Wiseman NkuhluChairperson, Steering Committee, NEPAD SecretariatLetter of endorsement, 2004
  • I have been informed of your evident patronage, through the effort of the team at PRAfrica International Limited, in securing advertising spaces at the Heathrow Express Station for the celebration of Nigeria's 50th independence anniversary. Your exemplary contribution has set the pace for other corporate organisations to follow.

    Prof. Dora AkunyiliHonourable Minister of Information and Communications, Federal Republic of NigeriaLetter of endorsement, 2010

Tell us what you’re launching.

Send a brief and we’ll come back within two working days with an honest read, including whether we’re the right team for it.