Buying the outdoor, then checking it was there
Appointed oversight agency for a bank's national outdoor media, responsible not just for the buy but for verifying it ran.
On site
Campaign photography recovered from the company profile archive.
- Formats: unipole, gantry, bus shelter
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The challenge
Outdoor media in Nigeria is bought from a fragmented vendor base, and the gap between what is invoiced and what is actually posted is the category's structural weakness. The bank needed a single agency accountable for both halves of that problem.
What we did
We were engaged as oversight agency for outdoor media buying and monitoring, under a service level agreement covering the campaign. Verification was treated as a deliverable in its own right rather than as a courtesy attached to the buy.
The outcome
The bank's short-code campaign ran across unipole billboards, roadside gantries and branded bus shelters on major Lagos and Abuja corridors, with placement verified against what had been bought.