Nigeria at fifty, on the way in from Heathrow
Thirty panels at Heathrow Express station carrying the Nigeria @ 50 campaign to every passenger travelling into central London.
On site
Campaign photography recovered from the company profile archive.
- Panels at Heathrow Express station
- 30
- Independence anniversary campaign
- 50th
The challenge
Nigeria's fiftieth independence anniversary needed to be visible somewhere that mattered to the audience it was aimed at, international business travellers, diaspora and the London media, rather than only at home. The "Good People, Great Nation" platform existed. A place to run it did not.
What we did
We secured thirty advertising panels at Heathrow Express station, the corridor every passenger travelling from Heathrow into central London passes through, and brought in a commercial sponsor to fund the placement rather than asking the campaign to carry the cost alone.
The outcome
The placement ran through the anniversary period and was formally acknowledged by the Federal Ministry of Information and Communications, which credited the team by name and held the sponsor up as an example for other corporate organisations to follow.
“I have been informed of your evident patronage, through the effort of the team at PRAfrica International Limited, in securing advertising spaces at the Heathrow Express Station for the celebration of Nigeria's 50th independence anniversary.”