Skip to content
PR Africa International
← All work
International Conference on AIDS & STIs in AfricaPublic health2005

Eight thousand delegates, one hundred and two hotels

Project co-ordination for the continent's largest HIV/AIDS conference, five days, sixteen countries and a $4m operating budget.

On site

  • The Nigeria — Good People, Great Nation panel lit above the Heathrow Express platform at Heathrow.

Campaign photography recovered from the company profile archive.

Participants from 16 countries
8,000
Volunteers co-ordinated
700
Hotels across the host city
102

The challenge

ICASA 2005 brought over eight thousand participants from sixteen countries to Abuja for five days across twelve sessions. An event at that scale fails on logistics long before it fails on content: accommodation, movement, accreditation and press all have to work simultaneously in a city that has to absorb the load.

What we did

PRAfrica International served as project co-ordinator on a $4m budget, running event management, media publicity and event sponsorship together rather than as separate workstreams. Seven hundred volunteers were recruited and co-ordinated, and accommodation was managed across a hundred and two hotels.

The outcome

The conference ran its full five-day, twelve-session programme. It remains the largest single event in the company's record and the clearest evidence of its operational capacity at scale.